Yannic Chen MBA, MSc in

Yannic Chen MBA, MSc

Supporter · DISC type s
Director, Digital Marketing & Web Channels at A. Farber & Partners Inc.
📍 Toronto, Ontario, Canada

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
20 Years
Current Role
Director, Digital Marketing & Web Channels
Job Level
Mid-senior
Location
Toronto, Ontario, Canada
Personality Overview

How Yannic shows up

Slow To Decisions
Social Proof Driven
Thoughtful In Approach

They are unlikely to become strong champions as they don't prefer pushing other people. Their motivation stems from the impact that their decisions can have on the organization.
 They are good and approachable with everyone, internally and externally.

Priorities

Topics Yannic cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

12-2023
Director, Digital Marketing & Web Channels
A. Farber & Partners Inc.
1-2021 - 12-2023
Director, Digital Marketing & Demand Generation
Embark
8-2018 - 11-2018
VP, Digital and Marketing
IIBA
9-2015 - 3-2018
Director, Digital Strategy & Technology
Canadian Credit Union Association
5-2012 - 9-2015
Sr. Manager, Digital Marketing
Fujifilm Canada Inc.
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2000
MBA
Liverpool John Moores University
2001
MSc
Liverpool John Moores University
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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