Yilia Wu in

Yilia Wu

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Brand Manager, Product Marketing at The North Face, a VF Company
📍 Shanghai, Shanghai, China

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
8 Years
Current Role
Brand Manager, Product Marketing
Job Level
Middle
Location
Shanghai, Shanghai, China
Personality Overview

How Yilia shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Yilia cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

10-2023
Brand Manager, Product Marketing
The North Face, a VF Company
5-2019 - 4-2023
PR & Partnership Manager
NEIWAI
4-2017 - 5-2019
Creative Planner
VIP.com 唯品会
12-2016 - 1-2017
Sales Assistant Intern 实习销售助理
Mulberry England
10-2016 - 12-2016
Marketing and PR Assistant Intern 实习公关及市场助理
ALESSANDRA RICH
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2015 - 2016
Master's degree
University of Warwick
2011 - 2015
Bachelor's degree
Sun Yat-sen University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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