Yiwen Looi in

Yiwen Looi

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VP of Growth at Culina Health
📍 Greater Boston, United States

Yiwen is a growth executive specializing in marketing, sales, and partnerships for high-growth healthcare and education companies. She has a track record of building teams and strategies to drive sustainable growth, notably scaling one companys ARR by 8x. She holds an MBA from The Wharton School.

Drawing on a global lens from living and working across Asia, North America, and Latin America, Yiwen is passionate about mission-driven startups. She is particularly energized by leveraging technology and innovative models to improve outcomes and increase accessibility in healthcare and education.

She co-authored an article on the role of the private sector in education while attending The Lauder Institute.

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Experience
9 Years
Current Role
VP of Growth
Job Level
Senior
Location
Greater Boston, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Yiwen cares about

Go-to-Market Strategy
Has led full-funnel B2B and DTC go-to-market strategies for multiple Series A and later-stage startups in the health and ed-tech sectors.
Healthcare Tech
Her recent leadership roles at Culina Health and Mantra Health focus on scaling digital health platforms that improve patient outcomes and accessibility.
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Career

Work history

12-2024
VP of Growth
Culina Health
7-2023 - 11-2024
VP of Growth Marketing
Culina Health
2-2022 - 6-2023
VP of Marketing
Mantra Health
5-2020 - 2-2022
Vice President, Marketing
Noodle
4-2018 - 5-2020
Marketing Director
Noodle
In the press

Media appearances

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Education
2012 - 2014
Master of Business Administration (MBA)
The Wharton School
2012 - 2014
Master of Arts (M.A.) International Studies
The Lauder Institute - University of Pennsylvania
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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