Yohana is the Director of Channels and Customer Experience at Banco de Bogotá, with over 20 years of experience in strategic marketing and channel development. An Industrial Engineer with a Masters in Strategic Marketing, she has driven significant results, including a 44% growth in NPS. People who have worked with her describe her as dedicated and thorough.
Outside of her corporate role, Yohana is guided by a philosophy of service, inspired by the quote, “He who does not live to serve, is not fit to live. ” She draws motivation from her family and finds purpose in explaining the tangible, helpful impact of her work to her children, simplifying complex strategies into relatable outcomes.
She led the launch of the first debit card in Colombia that integrated access to the Transmilenio mass transit system.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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