Yohana Lucia Mojica in

Yohana Lucia Mojica

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Director de Canales y Experiencia de Cliente Banco de Bogotá at Banco de Bogotá
📍 Colombia

Yohana is the Director of Channels and Customer Experience at Banco de Bogotá, with over 20 years of experience in strategic marketing and channel development. An Industrial Engineer with a Masters in Strategic Marketing, she has driven significant results, including a 44% growth in NPS. People who have worked with her describe her as dedicated and thorough.

Outside of her corporate role, Yohana is guided by a philosophy of service, inspired by the quote, “He who does not live to serve, is not fit to live. ” She draws motivation from her family and finds purpose in explaining the tangible, helpful impact of her work to her children, simplifying complex strategies into relatable outcomes.

She led the launch of the first debit card in Colombia that integrated access to the Transmilenio mass transit system.

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Experience
24 Years
Current Role
Director de Canales y Experiencia de Cliente Banco de Bogotá
Job Level
Mid-senior
Location
Colombia
Personality Overview

How Yohana shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Yohana cares about

Customer Experience
Her core responsibility is defining and executing the customer experience strategy, focusing on the Customer Journey Map and boosting NPS scores.
Digital Transformation
She has led key digital initiatives, including launching a virtual assistant for customer service and a pioneering collections process using WhatsApp.
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Career

Work history

10-2020
Director de Canales y Experiencia de Cliente Banco de Bogotá
Banco de Bogotá
10-2017 - 10-2020
Gerente de Aceleración de negocio
Banco de Bogotá
7-2014 - 8-2017
Gerente de Canales Fisicos
Banco de Bogotá
7-2012 - 7-2014
Gerente de Convenios e Interbancas
Banco de Bogotá
1-2011 - 7-2012
Jefe Tarjeta Débito
Banco de Bogotá
In the press

Media appearances

Banco de Bogotá, Tuya y Banagrario compartieron estrategias frente a ciberseguridad. Featured in La República
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Education
2-2021 - 2-2022
Alta Gerencia Internacional
Universidad de Los Andes
2018 - 2018
Certificación en Experiencia de Cliente
Universidad de Los Andes
2010 - 2010
Septiembre 2010
Universidad de Los Andes
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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