York Yan in

York Yan

Energizer · DISC type I
CMO at Instinct pet food
📍 Huangpu District, Shanghai, China

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
17 Years
Current Role
CMO
Job Level
Leadership
Location
Huangpu District, Shanghai, China
Personality Overview

How York shows up

Believer
Imaginative
Enthusiastic

They are not always early adopters but can be pursuaded by leveraging strong relationships. They are friendly, approachable and love to make new connections. They are always positive and upbeat, so take their promises with a pinch of salt.

Priorities

Topics York cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

3-2023
CMO
Instinct pet food
10-2021
Head of Beef Category
McDonald's
1-2021 - 10-2021
Marketing Director
The Coca-Cola Company
2-2020 - 1-2021
Coca-Cola Marketing Manager
The Coca-Cola Company
5-2018 - 2-2020
Fanta Marketing Manager
The Coca-Cola Company
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2008 - 2010
Master's degree
Renmin University of China
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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