Zeb Rocha, CPA

Examiner
DISC Type : cs

Vice President, Chief Accounting Officer at Pacific Coast Producers

Lodi, California, United States

Overview

Zeb has no verified overview

Personality Overview

Status Quo Seeker

Overcautious

Late Adopter

They are thorough and always follow a systematic approach.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Zeb has no verified topics they care about

Media Appearances

Zeb has no verified media appearances

Work History

6-2022
Vice President, Chief Accounting Officer at Pacific Coast Producers
7-2013 - 6-2022
Corporate Controller at Pacific Coast Producers
7-2013 - 6-2022
Corporate Controller / Treasurer at Pacific Coast Producers
8-2001 - 7-2013
Food & Ag Assurance Senior Manager at Moss-Adams LLP

Education

1997 - 2001
BS from Sonoma State University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Lodi, California, United States Job Level : Leadership Designation : Vice President, Chief Accounting Officer at Pacific Coast Producers
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Insights For Selling To Zeb

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zeb is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Zeb

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Zeb move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Zeb take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Zeb

Personality Compatibility


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