Zeynep is a commercially focused e-commerce and marketing leader with extensive experience at brands like Estella Bartlett and Forever New. Holding a Masters from the London College of Fashion, she specializes in omnichannel retail and brand marketing. Colleagues describe her as thorough, professional, organised, and capable.
Beyond her core marketing roles, Zeynep shows a keen interest in the science of consumer behavior. She believes marketers must understand neuroscience to design effective campaigns, indicating a passion for the deeper psychological drivers behind consumer decisions and how to apply those insights.
She is the author of a publication titled "Best Practice in Multichannel Retail Management. "
Read the full overview →They take a lot of pride in personal achievements. They respond well to strong and respectful communication. They prefer to be the ones controlling the conversation or defining the terms.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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