Zeynep Erkal
Login to view DISC.Zeynep is a commercially focused e-commerce and marketing leader with extensive experience at brands like Estella Bartlett and Forever New. Holding a Masters from the London College of Fashion, she specializes in omnichannel retail and brand marketing. Colleagues describe her as thorough, professional, organised, and capable.
Beyond her core marketing roles, Zeynep shows a keen interest in the science of consumer behavior. She believes marketers must understand neuroscience to design effective campaigns, indicating a passion for the deeper psychological drivers behind consumer decisions and how to apply those insights.
She is the author of a publication titled "Best Practice in Multichannel Retail Management. "
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DISC behavioral profile
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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