Ziad Abdallah in

Ziad Abdallah

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Managing Director at Creatives
📍 Beirut Governorate, Lebanon

As Managing Director at Creatives, Ziad Abdallah specializes in leveraging AI to design and implement transformative digital marketing strategies that maximize ROI. His expertise spans talent acquisition and business plan execution. He holds a BS from the Lebanese American University and certifications in marketing analytics and digital engagement.

Outside of his marketing focus, Ziad has a background in humanitarian work, having previously managed development projects across Lebanon, Syria, and Iraq. This experience aligns with his expressed interest in the United Nations, indicating a strong commitment to social impact and community building.

He once led humanitarian and development projects across three countries, engaging directly with local communities and government authorities.

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Experience
14 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
Beirut Governorate, Lebanon
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ziad cares about

AI-Driven Marketing
He advocates using AI as a powerful assistant for tasks like data analysis to drive revenue, rather than as a replacement for human-led strategy.
Conversion Funnels
Strongly believes that a website should be a "revenue asset" designed as a marketing funnel that forces conversion, not just a digital expense based on aesthetics.
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Career

Work history

7-2020
Managing Director
Creatives
3-2016 - 6-2020
Digital Marketing Manager
Creatives
4-2013 - 2-2016
Digital Marketing Manager
Data Partners
1-2011 - 2-2013
Human Resources Manager
MEMO KSA
Project Manager
IJMAA (Union of Arab ICT Associations)
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2004 - 2008
BS
Lebanese American University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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