Zoe Gibson in

Zoe Gibson

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Strategic Advisor - Business Strategy and Customer Understanding at Zoe Gibson
📍 Chicago, Illinois, United States

Zoe is a Strategic Advisor with over 10 years of experience, specializing in building and scaling UX research teams. With a background in Cultural and Behavioural Anthropology from Macquarie University, she champions Human-Centered Design to translate customer insights into business strategy. Colleagues describe her as empathetic, inclusive, and a gifted researcher.

Outside of her professional work, Zoe has a diverse range of interests stemming from her university days, including philosophy, debate, soccer, and cross-country running. Having co-founded and grown a large design community in Sydney, she has recently relocated to the USA and is exploring new opportunities.

Unique fact: During her time at university, Zoe was a member of the Fire Performance Society.

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Experience
12 Years
Current Role
Strategic Advisor - Business Strategy and Customer Understanding
Location
Chicago, Illinois, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Zoe cares about

Human-Centered Design
Her entire career is focused on HCD and Design Thinking, from her education at IDEO to implementing these principles as a consultant and in-house lead.
Behavioral Anthropology
She identifies as a Cultural and Behavioural Anthropologist, using this lens to understand the 'why' behind customer behavior and drive strategy.
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Career

Work history

2-2014
Strategic Advisor - Business Strategy and Customer Understanding
Zoe Gibson
1-2024 - 7-2024
User Experience Researcher
Commonwealth Bank
6-2015 - 7-2024
Co-Founder
Sydney Design Thinking
6-2023 - 1-2024
UX Researcher
Auxilio Ventures
10-2021 - 4-2022
Lead Researcher
Go1
In the press

Media appearances

Zoe Gibson's Videos on Vimeo. Featured in Vimeo
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Education
2009 - 2013
Bachelor's Degree
Macquarie University
2016 - 2016
Human Centered Design
IDEO
2014 - 2015
UXDI
General Assembly
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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