Zoya Mirza, CPA

Questioner
DISC Type : c

Portfolio CFO at Aura Startup Partners

Boulogne-Billancourt, Île-de-France, France

Overview

Zoya Mirza is a Portfolio CFO and the founder of Aura Startup Partners, where she empowers early-stage, venture-backed companies. A Certified Public Accountant with an entrepreneurial background from Stanford, she specializes in building strong financial foundations and providing strategic clarity to help startups scale with confidence.

Zoya recently relocated to Paris to immerse herself in the European tech scene at STATION F, the worlds largest startup campus. She is passionate about building a strong, trusted community of operators and actively connects with other fractional CFOs to share insights and foster collaboration.

Unique fact: She humorously introduced a service line called "Aura Emotional Support Services™, " acknowledging that founders need cheerleading and therapy just as much as financial strategy.

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Startup Scaling
Her core focus is helping early-stage companies build internal structures and financial foundations that won't break as they grow and scale.
Venture Fundraising
Has directly assisted founders in raising over $10M by developing comprehensive financial models, creating successful pitches, and managing investor relations.
Founder Support
Believes in a holistic approach, providing strategic guidance and recognizing the emotional challenges founders face on their journey.

Media Appearances

AI Revolution in Lending: What Early-Stage Founders Should Know. Featured in Aura Startup Partners

See Now

Work History

11-2022
Portfolio CFO at Aura Startup Partners
3-2022
Frac Head of Finance and Accounting at Science On Call: Tech Support for Restaurants
7-2020 - 5-2022
Strategy Consultant at Science On Call: Tech Support for Restaurants
12-2020 - 11-2022
Senior Consultant, Risk Advisory | Extended Enterprise Risk at Deloitte Canada
12-2017 - 12-2020
Consultant, Risk Advisory | Internal Audit at Deloitte Canada

Education

2013 - 12-2017
Bachelor of Commerce (B.Com.) from Haskayne School of Business
Entrepreneurship/Entrepreneurial Studies from Stanford University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Boulogne-Billancourt, Île-de-France, France Job Level : Leadership Designation : Portfolio CFO at Aura Startup Partners
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Insights For Selling To Zoya

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zoya is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Zoya

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Zoya move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Zoya take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Zoya

Personality Compatibility


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