A.S. Berman

Enigma
DISC Type : cdi

CEO & Founder at https://facepdf.com/

Lucerne, Lucerne, Switzerland

Overview

A. S. Berman is the CEO and Founder of FacePdf, a company providing digital tools to improve business efficiency. With a background in technology and leadership, he focuses on developing user-friendly, scalable solutions. He holds a Bachelor of Science from the University of Essex and has experience in both startups and established hi-tech companies.

He appears to be a reflective individual interested in the intersection of technology and humanity. His shared content explores the value of communal experiences, the importance of human connection, and broader societal themes like personal dignity and autonomy, showing a philosophical perspective on modern life.

He strongly believes that human talent is the ultimate driver of excellence, not the tools we use.

Personality Overview

Fast Follower

Friendly Yet Blunt

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Digital Productivity
As the founder of FacePdf, he is dedicated to creating practical digital tools that streamline workflows and improve operational efficiency for businesses.
Talent Over Tools
He frequently expresses the strong conviction that human talent and excellence are irreplaceable, and that no amount of technology can upgrade a lack of skill.
Tech Entrepreneurship
His career demonstrates a focus on building and leading technology ventures, with experience in both scrappy startup and established corporate environments.

Media Appearances

A.S. has no verified media appearances

Work History

1-2020
CEO & Founder at https://facepdf.com/
1-2006
Business Leader and Entrepreneur at Hi-Tech in Established companies and Start-up environments

Education

Bachelor of Science (BSc) from University of Essex, UK

More Information

Social Presence :

Prographics :

Exp : 19 Location : Lucerne, Lucerne, Switzerland Job Level : Leadership Designation : CEO & Founder at https://facepdf.com/
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Insights For Selling To A.S.

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with A.S. is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from A.S.

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will A.S. move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can A.S. take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And A.S.

Personality Compatibility


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