Aakash Raju

Critic
DISC Type : C

Social Media Manager at The Ken

Kottayam, Kerala, India

Overview

Aakash is a Social Media Manager at The Ken with a background as an Assistant Producer at Onmanorama. An alumnus of St. Stephens College and the Indian Institute of Mass Communication, he was recognized as an outstanding performer for his marketing team in late 2022.

Outside of work, Aakash is deeply passionate about film and cinema. He actively engages in film commentary, writes reviews on platforms like Letterboxd, and has participated in film-related podcasts, successfully turning his personal hobby into a publicly shared expertise.

He leveraged his long-time hobby of writing online film reviews into securing his first professional byline.

Personality Overview

Information Seeker

Objective Thinker

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They enjoy working alone and do not rely on others very often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Social Media Trends
He has a deep-rooted affinity for social media and focuses on keeping up with the latest trends to integrate into new platforms and services.
Digital Marketing
Holds certifications in digital marketing and social media optimization, and was recognized as an outstanding performer on his previous marketing team.
Film Commentary
Demonstrates a significant passion for films by writing reviews, participating in podcasts on the subject, and actively discussing cinema online.

Media Appearances

Aakash has no verified media appearances

Work History

11-2025
Social Media Manager at The Ken
5-2024 - 10-2025
Assistant Producer at Onmanorama
1-2022 - 8-2023
Digital Marketing Executive at OnGraph Technologies Limited
10-2021 - 12-2021
Social Media Manager at Athey Nallatha
9-2020 - 9-2021
Social Media Coordinator at Yellow Club

Education

9-2023 - 4-2024
Post Graduate Diploma from Indian Institute of Mass Communication, Delhi
7-2016 - 5-2019
Bachelor of Arts - BA from St. Stephen's College, Delhi

More Information

Social Presence :

Prographics :

Exp : 4 Location : Kottayam, Kerala, India Job Level : Middle Designation : Social Media Manager at The Ken
URL has been copied!

Insights For Selling To Aakash

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aakash is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Aakash

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Aakash move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Aakash take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Aakash

Personality Compatibility


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