Aaron Aslin in

Aaron Aslin

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Co-Founder & Director at The Coco Coast Company
📍 Greater Sydney Area, Australia

Aaron Aslin is the Co-Founder and Director of The Coco Coast Company, a beverage brand he helped grow from a car boot startup into a $22 million business exporting to over 15 countries. His background includes extensive sales, operations, and business management roles at British American Tobacco and JTs Coconut Essence. He holds a Diploma of Business.

As a leader, Aaron emphasizes building strong personal and commercial relationships to achieve collaborative goals. He is a dedicated team player with a proven understanding of change management and experience in successfully guiding large teams through significant transitions, ensuring operational effectiveness and productivity.

Unique fact: Aaron and his co-founder built their company with a grassroots strategy, personally visiting retailers and relying on word-of-mouth rather than traditional advertising.

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Experience
18 Years
Current Role
Co-Founder & Director
Job Level
Leadership
Location
Greater Sydney Area, Australia
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Aaron cares about

Grassroots Growth
Co-founded CocoCoast and grew it from selling out of a car boot to a $22 million brand by building direct, real relationships with retailers and customers.
Beverage Innovation
Actively involved in product development, including launching Australia and New Zealand's first passionfruit coconut water to bring new taste profiles to the market.
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Career

Work history

9-2016
Co-Founder & Director
The Coco Coast Company
5-2013 - 5-2016
National Operations Manager
JT's Coconut Essence
11-2011 - 2013
Trade Communications Manager (Plain Pack Project)
British American Tobacco
5-2010 - 7-2011
Caltex National Business Manager
British American Tobacco
12-2006 - 4-2010
State Sales Manager NSW
British American Tobacco
In the press

Media appearances

CocoCoast Launches First Passionfruit Coconut Water. Featured in CocoCoast.com
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Beverage brand now worth $22m after humble start. Featured in Sunshine Coast News
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Education
2004 - 2006
Diploma of Business
Melbourne Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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