Aaron Baar

Go-getter
DISC Type : d

Vice President. Communications at The Chicago Lighthouse

Greater Chicago Area, United States

Overview

Aaron Baar is the Vice President of Communications at The Chicago Lighthouse, where he leads strategy for the $50 million non-profit. An accomplished writer with an MSJ from Northwestern University, he has a deep background in journalism and content strategy, previously creating content for Deloittes partnership with The Wall Street Journal. Colleagues describe him as flexible and clear.

His professional passion for journalism and media extends into his personal interests. With a long history as a freelance reporter and editor for outlets like Mediapost and Marketing Dive, he demonstrates a genuine dedication to storytelling, analyzing consumer trends, and understanding the evolving media landscape beyond his primary role.

He co-authors influential articles on disability rights with his CEO for publications like The New York Times and mentors the team behind the "Disability Minute" on WBBM Newsradio.

Personality Overview

Challenger

Fast-Paced

Decisive

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Disability Advocacy
Leads communications for a major non-profit dedicated to the blind, visually impaired, disabled, and veteran communities, championing their rights and access.
Non-Profit Strategy
Drives the messaging and communications strategy for The Chicago Lighthouse, a $50 million organization, showcasing his expertise in non-profit leadership.
Marketing & Media
Has an extensive background as a journalist and editor for publications like Marketing Dive and Adweek, covering advertising, consumer trends, and media analysis.

Media Appearances

Digital Platforms Are The New Frontier for Accessibility. Featured in The Chicago Lighthouse (Press Release)

See Now

Work History

10-2019
Vice President. Communications at The Chicago Lighthouse
3-2018 - 10-2019
Manager, Client Experience Journalist at Deloitte Services LLP
3-2016 - 5-2017
Editor, Search Insider at MediaPost
8-2010 - 4-2015
Trendspotter at JWT
11-2007
Freelance Reporter at Various Publications

Education

5-2021 - 3-2022
Certificate from University of Illinois Chicago
1992 - 1993
MSJ from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 31 Location : Greater Chicago Area, United States Job Level : Senior Designation : Vice President. Communications at The Chicago Lighthouse
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Aaron

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • Their decision making speed is somewhere in the middle.
  • Can Aaron take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Aaron

Personality Compatibility


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