Aaron Drummond

Enthusiast
DISC Type : i

Growth Lead - Marketing & GTM Strategy at ePass

Greater Aberdeen Area, United Kingdom

Overview

Aaron Drummond is the Growth Lead at ePass, where he focuses on go-to-market strategies for digital licensing in the public sector. A founding employee, he has extensive experience in building ABM programs and driving growth for tech companies. He holds a BA in Management with Marketing.

Outside of his professional life, Aaron is an avid fan of American football and keeps up with developments in AI tools like ChatGPT. He actively engages with the Scottish tech community by attending industry events focused on digital transformation and marketing in the North East.

He is excited that his personal love for American football might finally become professionally useful as his company expands into the US market.

Personality Overview

Optimistic

Amiable & Agreeable

Consensus Focused

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Public Sector Innovation
Leads growth at ePass, a GovTech company focused on digital transformation for government teams and regulatory bodies across the UK, EU, and US.
Go-to-Market Strategy
His career is centered on building and launching effective GTM strategies, particularly for complex B2B and B2G environments.
Account-Based Marketing
Has hands-on experience launching ABM (which he calls ABX) programs and often shares insights on what works in commercial marketing.

Media Appearances

Aaron has no verified media appearances

Work History

10-2025
Growth Lead - Marketing & GTM Strategy at ePass
8-2024 - 10-2025
Growth Marketing Lead at Aspect: The Strategic Communication Experts
5-2023 - 8-2024
Digital Strategy Lead at Aspect: The Strategic Communication Experts
8-2022 - 5-2023
Creative Strategy Manager at Energy Voice
3-2020 - 7-2022
Content Marketing Services Manager at Energy Voice

Education

2009 - 2013
BA Management with Marketing (Hons) from Robert Gordon University
2020 - 2020
Certified Digital Marketing Associate from Digital Marketing Institute

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Aberdeen Area, United Kingdom Job Level : Mid-senior Designation : Growth Lead - Marketing & GTM Strategy at ePass
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Aaron

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Aaron take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Aaron

Personality Compatibility


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