Aaron K.

Evaluator
DISC Type : cds

Snr. Partnerships Manager [Sonic the Hedgehog & SEGA] at Sega of America, Inc.

London, England, United Kingdom

Overview

Aaron is a Senior Partnerships Manager at SEGA, leading transmedia brand partnerships for the Sonic the Hedgehog franchise. With a background in Industrial Design & Technology from Loughborough University, his career includes managing relationships for the Olympic Games and producing the first-ever Olympics eSports tournament. People who have worked with him describe him as a "great and passionate producer" and an "outstanding designer with an analytical business mind. "

Aaron demonstrates a keen interest in expanding his skillset, having earned certifications in Google Digital Marketing and Active Listening. This commitment to continuous learning complements his extensive experience in building and managing high-stakes business relationships and developing new business opportunities for major global brands.

He was the Executive Producer for the first-ever Olympic eSports tournament for Ubisofts game "Steep" in 2018.

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Transmedia Storytelling
His current role focuses on expanding the Sonic the Hedgehog brand across various media, including recent film and comic book collaborations like "Sonic x Godzilla. "
Global Brand Partnerships
He has extensive experience managing partnerships for iconic brands like the Olympic Games and Sonic, collaborating with companies like Nintendo, Samsung, and Paramount Pictures.
Sonic the Hedgehog
His work and public posts show a deep professional and personal investment in the Sonic brand, celebrating its history and promoting its future projects.

Media Appearances

Aaron has no verified media appearances

Work History

11-2021
Snr. Partnerships Manager [Sonic the Hedgehog & SEGA] at Sega of America, Inc.
11-2020 - 11-2021
Relationship Manager [Olympic Games] at Sega of America, Inc.
1-2005 - 10-2020
Executive Producer at ISM LTD
9-1998 - 12-2004
IT Consultant at White Peak .
1997 - 1998
Product Designer at Skk Ltd.

Education

1995 - 1998
Industrial Design & Technology BA (Hons) from Loughborough University

More Information

Social Presence :

Prographics :

Exp : 29 Location : London, England, United Kingdom Job Level : Middle Designation : Snr. Partnerships Manager [Sonic the Hedgehog & SEGA] at Sega of America, Inc.
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Aaron

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Aaron take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Aaron

Personality Compatibility


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