Aaron Lawson

Critic
DISC Type : C

District Manager at Panera Bread

Wayne, Pennsylvania, United States

Overview

Aaron has no verified overview

Personality Overview

Information Seeker

Precise

Critic

They are quite likely to negotiate on pricing or other key terms.  They choose to analyze logically and value facts to emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Aaron has no verified topics they care about

Media Appearances

Aaron has no verified media appearances

Work History

2-2022
District Manager at Panera Bread
7-2021 - 2-2022
District Director at Applegreen Commercial Fuels
2-2016 - 9-2021
District Director at HMSHost
2-2010 - 2-2016
F&B Operation Manager at HMSHost

Education

N/A from Montgomery County Community College
2019 - 2021
Certification from Villanova University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Wayne, Pennsylvania, United States Job Level : Middle Designation : District Manager at Panera Bread
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Aaron

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Aaron take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Aaron

Personality Compatibility


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