Aaron Lopez

Sharpshooter
DISC Type : CD

Co-founder & CEO at Buddy AI

San Francisco, California, United States

Overview

Aaron Lopez is the Co-founder and CEO of Buddy AI, an AI platform for B2B wholesale operations. With a background in product and engineering from UC Berkeley, he has extensive experience scaling tech companies, notably helping Branch grow from under $1M to $100M ARR. Colleagues describe him as supportive and deeply analytical.

Originally from the small border town of Calexico, Aaron grew up in a family that ran a chain of grocery stores, giving him early, firsthand experience with the challenges of running a business. He spent a decade in the San Francisco Bay Area before starting his own company.

Unique fact: His passion for solving B2B commerce headaches stems from watching his family run their tight-knit chain of grocery stores.

Personality Overview

Fast But Analytical

Thorough Evaluator

ROI Driven

They like to move fast and expect the same from others.  More than the product, they care about the impact of the product. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

AI in B2B Operations
He is building an AI-powered platform to solve order-to-cash challenges for wholesale operations and has stated that every ops person can now be an ops engineer.
Scaling Startups
He played a key role in scaling Branch from less than $1M to $100M in annual recurring revenue, launching multiple new eight-figure product lines.
Mid-Market Software
He has publicly shared his view that the biggest gap in B2B software today is the mid-market, finding enterprise tools too complex and SMB tools too simple.

Media Appearances

Aaron has no verified media appearances

Work History

1-2025
Co-founder & CEO at Buddy AI
8-2021 - 3-2024
Product at Branch
8-2018 - 7-2021
Engineering at Branch
7-2017 - 7-2018
Solutions Engineering (AKA Forward Deployed Engineering) at Branch
5-2016 - 8-2016
Software Development Engineer Intern at Amazon

Education

Bachelor of Arts (B.A.) from University of California, Berkeley
Education details unavailable from Calexico High School

More Information

Social Presence :

Prographics :

Exp : 9 Location : San Francisco, California, United States Job Level : Leadership Designation : Co-founder & CEO at Buddy AI
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Objectively showcase the impact that your product creates
  • Be respectful but crisp

DONT's

  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Aaron

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Aaron take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Aaron

Personality Compatibility


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