Aaron Woods IV in

Aaron Woods IV

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Director, Sponsorship Activation at Dallas Mavericks
📍 Dallas-Fort Worth Metroplex, United States

Aaron is a strategic, data-driven professional with over a decade of experience in sponsorship and partnership activation for top-tier sports brands like the Dallas Mavericks and Golden State Warriors. He specializes in developing acquisition and retention strategies, leveraging his Sports Management background from Seton Hall University to maximize partnership profitability and sustainability.

Outside of his direct professional role, Aaron is a "People Champion" who values building strong relationships and is grateful for the role of mentorship in his career. He is interested in major financial institutions like JPMorganChase and MetLife, indicating a focus on large-scale corporate partnerships and community-focused initiatives.

He was recently honored as one of the "Rising Stars Building the Future of Sports."

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Experience
14 Years
Current Role
Director, Sponsorship Activation
Job Level
Mid-senior
Location
Dallas-Fort Worth Metroplex, United States
Personality Overview

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Priorities

Topics Aaron cares about

Sponsorship Activation
As the Director of Sponsorship Activation at the Dallas Mavericks, this is his core professional focus, managing and executing high-value corporate partnerships.
Partnership Development
His career includes managing partnership development for the Golden State Warriors, where he worked with their naming rights partner, Chase, on creative marketing activations.
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Career

Work history

6-2026
Director, Sponsorship Activation
Dallas Mavericks
2-2024 - 5-2026
Manager, Partnership Development
Golden State Warriors
6-2023 - 9-2023
Digital General Manager | New York, Massechuetts & Rhode Island
Caesars Sportsbook & Casino
3-2022 - 6-2023
State Marketing Manager | New York
Caesars Sportsbook & Casino
7-2019 - 3-2022
Coordinator, Corporate Partnerships Activation
New Jersey Devils
In the press

Media appearances

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Education
2008 - 2012
Sports Management & Marketing
Seton Hall University
Leadership Development Business Program
Seton Hall University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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