Aarthi Yogeswaran

Examiner
DISC Type : cs

Account Manager at Viral Nation

Canada

Overview

Aarthi is an Account Manager at Viral Nation with over six years of experience specializing in social media, influencer marketing, and client relations. A graduate of McMaster University, she also holds a post-grad certificate in Digital Media Marketing, blending creative and strategic expertise in the digital space.

Based in Toronto, Aarthi has a strong personal interest in entrepreneurship, design, and travel. She is passionate about innovative marketing and social media trends, often sharing creative campaigns and insights with her professional network, including an appreciation for The Walt Disney Companys branding.

Aarthi has entrepreneurial experience as the founder of Exon Marketing, a freelance business she owned and operated.

Personality Overview

Unexpressive

Tough To Convince

Process Oriented

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They tend to be clear about their needs and limitations and are unlikely to promise too much. Being observant comes to them naturally.

Topics They Care About

Influencer Marketing
Her career is centered on this, with management roles at Golin Canada and her current Account Manager position at Viral Nation.
Creative Campaigns
She actively shares and expresses interest in "genius social media campaigns, " indicating a focus on innovative and out-of-the-box strategies.
Client Relations
A core component of her current role as an Account Manager and a consistently highlighted skill throughout her professional experience.

Media Appearances

Aarthi has no verified media appearances

Work History

4-2025
Account Manager at Viral Nation
4-2018
Freelance Business Owner at Exon Marketing
10-2023 - 10-2024
Social Media and Influencer Manager at Golin Canada
5-2022 - 10-2023
Copywriter and Social Media Manager at Warne & Benson Ltd.
5-2020 - 5-2022
Customer Service & Marketing Manager at Beauty First

Education

2019 - 2020
Post-grad Certificate from George Brown Polytechnic
2013 - 2018
Bachelor of Arts - BA from McMaster University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Canada Job Level : Middle Designation : Account Manager at Viral Nation
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Insights For Selling To Aarthi

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aarthi is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Aarthi

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Aarthi move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Aarthi take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Aarthi

Personality Compatibility


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