Abbey Freund in

Abbey Freund

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Engagement Manager at Sercante
📍 Atlanta, Georgia, United States

Abbey Freund is a Technical Engagement Manager at Sercante, specializing in nonprofit financial processes and CRM strategy. With a background as Director of Finance at Giving Kitchen and a degree from Emory University, she is an expert in Salesforce, holding both Data Cloud Consultant and AI Specialist certifications.

Outside of her technical roles, Abbey demonstrates a strong commitment to philanthropy and community engagement. This is reflected in her extensive history with nonprofit organizations and her interest in the Atlanta Community Food Bank, showcasing a dedication to social services.

She has an "accidental admin story," which she shares at speaking engagements to help fellow Salesforce administrators.

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Experience
11 Years
Current Role
Engagement Manager
Job Level
Middle
Location
Atlanta, Georgia, United States
Personality Overview

How Abbey shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Abbey cares about

Salesforce Development
Actively pursues and shares her Salesforce certifications, including Data Cloud and AI Specialist, and speaks at events like Northeast Dreamin' to help other admins.
Marketing Analytics
Leads workshops on B2B Marketing Analytics and presents on using Salesforce dashboards to demonstrate marketing ROI, showing her expertise in data-driven campaign analysis.
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Career

Work history

2-2023
Engagement Manager
Sercante
12-2020 - 2-2023
Director of Finance and CRM Strategy
Giving Kitchen
12-2020 - 6-2022
Director of Finance and Systems
Giving Kitchen
5-2020 - 12-2020
Senior Manager of Finance and Systems
Giving Kitchen
10-2018 - 4-2020
Donor Relations Manager
Giving Kitchen
In the press

Media appearances

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Education
2009 - 2013
Bachelor's degree
Emory University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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