Abbie Romanul

Inspirer
DISC Type : di

Co-Founder & CEO at We Are Raising The Bar

Greater Boston, United States

Overview

Abbie Romanul is the Co-Founder and CEO of Raising the Bar, a multi-million-dollar e-commerce business redefining celebration with zero-proof cocktails. With a background in brand marketing for consumer goods, she holds a Masters from Boston University. Colleagues describe her as professional, enthusiastic, creative, and impressive with her analytical skills.

Her personal journey of quitting alcohol in 2018 directly inspired her business, which she co-founded with her husband, Devin. A mother of three, she has spoken about navigating founder life and motherhood, particularly the challenges of launching a business during the pandemic while juggling a full-time job and family.

Interesting fact: Abbie launched Raising the Bar after realizing there were no sophisticated, celebratory non-alcoholic options available when she attended her first New Years Eve party sober.

Personality Overview

Confident & Optimistic

Charming & Persuasive

Fast Adopter

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Zero-Proof Industry
Founded her company to fill a market gap for elevated non-alcoholic experiences and frequently discusses the growth and trends within the zero-proof and sober-curious movements.
Subscription E-commerce
Her business, Raising the Bar, operates on a monthly subscription box model, delivering curated non-alcoholic cocktail kits directly to thousands of consumers and businesses.
Mindful Drinking
Her company's mission is rooted in her personal decision to stop drinking. She advocates for making alcohol-free choices more accessible, aspirational, and inclusive in social settings.

Media Appearances

Abbie has no verified media appearances

Work History

9-2020
Co-Founder & CEO at We Are Raising The Bar
7-2019 - 5-2021
Associate Brand Manager at WellPet, LLC
12-2018 - 7-2019
Brand Marketing Manager at WaterWipes (Irish Breeze)
7-2017 - 12-2018
Digital Marketing and Events Manager at WaterWipes (Irish Breeze)
9-2014 - 6-2017
Brand Manager at Babyganics

Education

Masters from Boston University
B.A. from Trinity College-Hartford

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Boston, United States Job Level : Leadership Designation : Co-Founder & CEO at We Are Raising The Bar
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Insights For Selling To Abbie

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Clearly address the competitive aspects
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abbie is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Abbie

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Abbie move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Abbie take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Abbie

Personality Compatibility


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