Abbie Romanul is the Co-Founder and CEO of Raising the Bar, a multi-million-dollar e-commerce business redefining celebration with zero-proof cocktails. With a background in brand marketing for consumer goods, she holds a Masters from Boston University. Colleagues describe her as professional, enthusiastic, creative, and impressive with her analytical skills.
Her personal journey of quitting alcohol in 2018 directly inspired her business, which she co-founded with her husband, Devin. A mother of three, she has spoken about navigating founder life and motherhood, particularly the challenges of launching a business during the pandemic while juggling a full-time job and family.
Interesting fact: Abbie launched Raising the Bar after realizing there were no sophisticated, celebratory non-alcoholic options available when she attended her first New Years Eve party sober.
Read the full overview →They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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