Abbie Romanul in

Abbie Romanul

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Co-Founder & CEO at We Are Raising The Bar
📍 Greater Boston, United States

Abbie Romanul is the Co-Founder and CEO of Raising the Bar, a multi-million-dollar e-commerce business redefining celebration with zero-proof cocktails. With a background in brand marketing for consumer goods, she holds a Masters from Boston University. Colleagues describe her as professional, enthusiastic, creative, and impressive with her analytical skills.

Her personal journey of quitting alcohol in 2018 directly inspired her business, which she co-founded with her husband, Devin. A mother of three, she has spoken about navigating founder life and motherhood, particularly the challenges of launching a business during the pandemic while juggling a full-time job and family.

Interesting fact: Abbie launched Raising the Bar after realizing there were no sophisticated, celebratory non-alcoholic options available when she attended her first New Years Eve party sober.

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Experience
19 Years
Current Role
Co-Founder & CEO
Job Level
Leadership
Location
Greater Boston, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Abbie cares about

Zero-Proof Industry
Founded her company to fill a market gap for elevated non-alcoholic experiences and frequently discusses the growth and trends within the zero-proof and sober-curious movements.
Subscription E-commerce
Her business, Raising the Bar, operates on a monthly subscription box model, delivering curated non-alcoholic cocktail kits directly to thousands of consumers and businesses.
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Career

Work history

9-2020
Co-Founder & CEO
We Are Raising The Bar
7-2019 - 5-2021
Associate Brand Manager
WellPet, LLC
12-2018 - 7-2019
Brand Marketing Manager
WaterWipes (Irish Breeze)
7-2017 - 12-2018
Digital Marketing and Events Manager
WaterWipes (Irish Breeze)
9-2014 - 6-2017
Brand Manager
Babyganics
In the press

Media appearances

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Education
Masters
Boston University
B.A.
Trinity College-Hartford
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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