Abby McNeil

Commander
DISC Type : D

Senior Vice President Marketing Communications at Global Medical Response

Irving, Texas, United States

Overview

Abby McNeil is a marketing and communications executive with over twenty years of experience, specializing in the healthcare industry. Her expertise spans media relations, strategic public relations, and branding for major organizations like Global Medical Response and CHRISTUS Health. She holds an MBA from Saint Leo University.

Colleagues describe her as extraordinarily talented, supportive, trustworthy, and a loyal leader with uncompromised integrity. She is passionate about engaging storytelling and values the importance of mentorship in navigating career transitions, believing in the power of having a "corporate Yoda" for professional guidance.

She has managed organizational communications through crises ranging from pandemics to capital murder.

Personality Overview

Impact-Driven

Very Quick

Strong-Willed

They are less concerned about the product and more about its potential impact.  They do not care very much about building rapport or relationships. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Crisis Communications
Has extensive, high-stakes experience steering organizational narratives and mitigating PR catastrophes for large health systems.
Healthcare Marketing
Her career is focused on marketing and communications within complex healthcare organizations, including leading a health system's response to the COVID-19 pandemic.
Strategic Branding
She has led major brand repositioning and messaging strategies for large, multi-facility enterprises to unify their market approach.

Media Appearances

Is the Marketing Funnel Dead? Healthcare Marketing with Pattie Cuen and Abby McNeil. Featured in Jarrard Inc.

See Now

Work History

5-2024
Senior Vice President Marketing Communications at Global Medical Response
1-2023 - 5-2024
Vice President, Regional Health Systems Practice Lead at Jarrard Inc.
4-2022 - 1-2023
Vice President, National Health Systems Practice at Jarrard Inc.
11-2021 - 4-2022
Of Counsel at Jarrard Inc.
2016 - 2021
Vice President, Communications and Public Affairs at CHRISTUS Health

Education

Master of Business Administration - MBA from Saint Leo University
Bachelor of Arts - BA from Abilene Christian University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Irving, Texas, United States Job Level : Leadership Designation : Senior Vice President Marketing Communications at Global Medical Response

Interested in

Sports

Basketball, San Antonio Spurs

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Insights For Selling To Abby

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abby is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Abby

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Abby move?

  • If convinced, they can reach decisions quite fast.
  • Can Abby take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Abby

Personality Compatibility


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