Abby Schrum

Researcher
DISC Type : Cs

Account Manager at Media Works, Ltd.

Lancaster, Pennsylvania, United States

Overview

Abby has no verified overview

Personality Overview

ROI Seeker

Cost Conscious

Soft Communicator

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Abby has no verified topics they care about

Media Appearances

Abby has no verified media appearances

Work History

4-2025
Account Manager at Media Works, Ltd.
2-2023 - 4-2025
Senior Media Specialist at Media Works, Ltd.
11-2021 - 2-2023
Integrated Media Planner/Buyer at Media Works, Ltd.
4-2018 - 2-2021
Assistant Director of Athletics Communications at Georgetown University
9-2017 - 4-2018
Athletics Communications Assistant at Georgetown University

Education

2012 - 2016
Bachelor’s Degree from Loyola University Maryland
2017 - 2020
Master of Professional Studies from Georgetown University School of Continuing Studies

More Information

Social Presence :

Prographics :

Exp : 7 Location : Lancaster, Pennsylvania, United States Job Level : Middle Designation : Account Manager at Media Works, Ltd.
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Insights For Selling To Abby

During A Call Or A Meeting

DO's

  • Use a presentation with information before getting into a live product walkthrough
  • Actively address their concerns around change, risk, and acceptance by users
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.

DONT's

  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abby is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Abby

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Abby move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Abby take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Abby

Personality Compatibility


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