Abhimanyu Raina

Questioner
DISC Type : c

Principal Solutions Manager, Amazon Ads at Amazon

Washington DC-Baltimore Area, United States

Overview

An experienced leader in the Customer Experience Management SaaS industry, Abhimanyu is now a Principal Solutions Manager at Amazon Ads. He is skilled in client management, customer analytics, and account strategy, holding an MBA from Emory University. Colleagues describe him as a committed, humble, and client-centric advisor.

He was the winner of a Global Healthcare Case Competition during his MBA and has co-authored a publication on Indias electronics industry.

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Customer Experience
His career at Medallia focused heavily on Voice of Customer (VOC) and Voice of Employee (VOE) solutions, and he has posted about the importance of NPS.
Digital Advertising
His current role as a Principal Solutions Manager at Amazon Ads centers on developing and managing advertising solutions for a range of clients.
Business Analytics
He specialized in Strategy and Business Analytics during his MBA at Emory's Goizueta Business School, a core component of his professional skill set.

Media Appearances

Abhimanyu has no verified media appearances

Work History

7-2024
Principal Solutions Manager, Amazon Ads at Amazon
3-2021 - 7-2024
Global Customer Service Leader, Financial Ops. at Amazon
11-2019 - 3-2021
Director, Professional Services & Customer Success at Medallia
9-2017 - 10-2019
Senior Manager, Professional Services | Head of Automotive Practice at Medallia
9-2014 - 9-2017
Program Manager, Professional Services at Medallia

Education

2012 - 2014
Master of Business Administration (MBA) from Emory University - Goizueta Business School
2003 - 2007
Bachelor of Engineering (B.E.) from Thapar Institute of Engineering & Technology

More Information

Social Presence :

Prographics :

Exp : 13 Location : Washington DC-Baltimore Area, United States Job Level : Mid-senior Designation : Principal Solutions Manager, Amazon Ads at Amazon
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Insights For Selling To Abhimanyu

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abhimanyu is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Abhimanyu

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Abhimanyu move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Abhimanyu take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Abhimanyu

Personality Compatibility


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