Abhinav Chetan

Judge
DISC Type : Dc

Founder at Digital For Nonprofits

Delhi, India

Overview

Abhinav is a digital marketing and Generative AI expert who founded two ventures, Digital For Nonprofits and Digicated. ai, after a 12-year career at Google managing major client portfolios. His work focuses on enhancing digital maturity for nonprofits and startups, leveraging his extensive experience from working across the US, UK, and India.

Outside of his entrepreneurial ventures, Abhinav is a trained yoga teacher and a lifelong, avid reader with a keen interest in investing and equity trading. He is also a guest speaker at premier business schools in India, sharing his knowledge on digital marketing and AI.

He was recognized as one of the Top 40 marketers under 40 in India by Business World.

Personality Overview

Quality Focused

Features Driven

Fast But Wary

More than the product, they care about the effectiveness of the product.  They like to be in a position where they can control the conversation and terms. They are not focused on building rapport and relationships.

Topics They Care About

Generative AI Adoption
He founded Digicated. ai to help brands and startups accelerate their GenAI maturity, moving them beyond simple tool adoption to creating integrated, repeatable workflows that drive business results.
Nonprofit Empowerment
His venture, Digital For Nonprofits, is dedicated to helping social impact organizations become self-reliant by using technology grants, digital marketing, and AI to bridge the digital divide.
Digital Marketing Maturity
He frequently writes and speaks about the crucial gap between being 'digitally active' and 'digitally mature, ' emphasizing systems thinking and measurement to achieve compounding growth.

Media Appearances

Abhinav Chetan, Digicated.ai & Digital For Nonprofits - Dailyhunt. Featured in Dailyhunt

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Abhinav Chetan - Founder Digital For Nonprofits. Featured in YouTube

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Most brands are digitally active, but not digitally mature – Abhinav Chetan of Digicated.ai on closing the gap. Featured in Media News 4U

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Work History

11-2020
Founder at Digital For Nonprofits
3-2021
Founder at Digicated
4-2016 - 4-2020
Product Marketing Manager, Performance & Programmatic Ads at Google
1-2014 - 4-2016
Product Specialist, Google Ads & Analytics at Google
1-2011 - 1-2014
Ads Specialist, Performance, Display & Programmatic at Google

Education

1-2019 - 5-2019
Digital Marketing Certificate from The Wharton School
2015 - 2015
Marketing Academy Diploma from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 18 Location : Delhi, India Job Level : Leadership Designation : Founder at Digital For Nonprofits
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Insights For Selling To Abhinav

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abhinav is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Abhinav

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Abhinav move?

  • They can take decisions very fast if you manage to convince them.
  • Can Abhinav take some risk or not?

  • The risks don’t matter much to them.

You And Abhinav

Personality Compatibility


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