Adam Berman

Pioneer
DISC Type : Ids

President at CatalystMR

Oakland, California, United States

Overview

Adam Berman is the President of CatalystMR, a market research solutions provider specializing in online panels for B2B, healthcare, and consumer audiences. An alumnus of the University of Colorado Boulder, he has extensive experience leading research services and sales operations. Colleagues and clients describe him as a visionary leader with exceptional attention to detail and a deep commitment to quality results.

Before his deep dive into market research, Adam showcased his entrepreneurial spirit by founding and managing Zanskar Imports, a successful South East Asian import company. This early venture highlights a blend of business acumen and an interest in international enterprise, complementing his current global work in market research.

Unique fact: Adam founded an import company where he realized a 700% return on investment before his career in market research.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Market Research Solutions
As President of CatalystMR, he specializes in providing full-service research, online/mobile surveys, and custom panels for hard-to-reach audiences.
Client Service
Recommendations consistently highlight his flawless execution, exceptional client service, and dedication to making each client feel important.
Research Integrity
Considered a leader in online market research validity and integrity, ensuring high-quality, reliable data and processes for clients.

Media Appearances

Adam has no verified media appearances

Work History

11-2008
President at CatalystMR
4-2000 - 11-2008
Vice President, Director of Sales & Operations Service Bureaus at CfMC Research Software
4-2000 - 11-2008
Vice President, Director of Sales & Operations Service Bureaus at CfMC Research Software
5-1997 - 4-2000
Service Bureau Manager at CfMC Research Software
6-1992 - 8-1997
President at Zanskar Imports

Education

1986 - 1990
Bachelors of Science from University of Colorado Boulder
1988 - 1989
Education details unavailable from City University of London

More Information

Social Presence :

Prographics :

Exp : 35 Location : Oakland, California, United States Job Level : N/A Designation : President at CatalystMR
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Adam

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They are generally fast movers and can take quick decisions
  • Can Adam take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Adam

Personality Compatibility


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