Adam Cohen

Enthusiast
DISC Type : i

VP of Engineering at Instacart

San Francisco, California, United States

Overview

Adam Cohen is a seasoned engineering executive with leadership experience at high-profile tech companies including Instacart, Branch, Lyft, and SeatGeek. His expertise involves scaling large technical teams and driving innovation in mobile growth, ad-tech, and complex data platforms. Adam holds degrees from Stanford University.

[Predicted] Given his long-standing career and education in the Bay Area, Adam is likely connected to the local tech community and culture. He probably follows the latest trends in consumer technology and innovation emerging from Silicon Valley.

At Lyft, he led the Mapping division, a team of over 400 responsible for the critical geospatial services and map data that powered the companys entire transportation network.

Personality Overview

Optimistic

Story Driven

Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Engineering Leadership
He has a significant track record of leading and scaling large engineering organizations at companies like Instacart, Branch, and Lyft.
Geospatial Technology
As the head of Mapping at Lyft, he was responsible for the core map data and routing services essential to the business, managing a team of over 400 people.
Mobile Growth
His experience as SVP of Engineering at Branch, a mobile marketing and ad-tech company, highlights his expertise in mobile user acquisition and engagement.

Media Appearances

Adam has no verified media appearances

Work History

12-2024
VP of Engineering at Instacart
8-2024
SVP of Engineering at Branch
Sr Director Of Engineering, Mapping at Lyft
VP of Engineering at SeatGeek
Senior Software Developer at SeatGeek

Education

2003 - 2008
BA from Stanford University

More Information

Social Presence :

Prographics :

Exp : 1 Location : San Francisco, California, United States Job Level : Senior Designation : VP of Engineering at Instacart
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Adam

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Adam take some risk or not?

  • They can take some low-probability risks if needed.

You And Adam

Personality Compatibility


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