Adam Steinberg

Pioneer
DISC Type : DSI

Co-founder & Partner at KitPrint

Minneapolis, Minnesota, United States

Overview

Adam Steinberg is the Co-founder of KitPrint, a production design agency for CPG brands. He previously spent seven years building a CPG house of brands from zero to approximately $25M in annual revenue. He is also the host of "Shelf Help: The Tactical CPG Podcast. " People who have worked with him describe him as detail-oriented, hard-working, and precise.

Outside of his professional life, Adam is a PADI certified open water diver and an alumnus of Lewis & Clark College, where he earned a B. A. in Psychology while playing NCAA football. He enjoys uncovering the stories and tactics behind successful consumer brands and supports them as an investor.

After his first major CPG venture came to an end, he took time to reflect and decompress during a road trip halfway across the country.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

CPG Brand Building
He built a CPG brand to $25M, hosts a CPG podcast to uncover brand-building tactics, and now runs a CPG-focused agency, KitPrint.
Production Design
His company, KitPrint, was founded to solve the technical production design challenges that he saw bogging down creative teams in the CPG industry.
Angel Investing
As a member of The Angel Group and an investor in brands like Stone & Skille, he is actively involved in supporting early-stage food and beverage companies.

Media Appearances

Adam Steinberg – Shelf Help: The Tactical CPG Podcast (Contributor Profile). Featured in Buzzsprout (Shelf Help Podcast)

See Now

Work History

Co-founder & Partner at KitPrint
Host at Shelf Help: The Tactical CPG Podcast
Member at The Angel Group
Investor at Stone & Skillet
Investor at AL's Real Goods

Education

B.A. Psychology from Lewis & Clark College
Education details unavailable from Redwood High School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Minneapolis, Minnesota, United States Job Level : Leadership Designation : Co-founder & Partner at KitPrint
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Adam

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They are generally fast movers and can take quick decisions
  • Can Adam take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Adam

Personality Compatibility


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