Adam Warner is a Marketing Professor and Director of the Market Research Center at Seton Hall University with over 20 years of experience in the pharmaceutical industry. An MBA graduate from the University of North Carolina at Greensboro, he is recognized for being innovative, kind, and cooperative, with deep expertise in pharma launches and branding.
He has a strong belief in hands-on learning, arguing that experience is the best teacher for marketing research, much like learning to ride a bike. He champions a teaching philosophy centered on moving concepts into real-world practice for his students.
Unique fact: Adam developed an innovative course for the Rutgers Pharma MBA Program where students move a drug from Phase 3 to a successful commercial launch.
Read the full overview →They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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