Adam Warner

Energizer
DISC Type : I

Marketing Professor & Director of Market Research Center at Seton Hall University

Belle Mead, New Jersey, United States

Overview

Adam Warner is a Marketing Professor and Director of the Market Research Center at Seton Hall University with over 20 years of experience in the pharmaceutical industry. An MBA graduate from the University of North Carolina at Greensboro, he is recognized for being innovative, kind, and cooperative, with deep expertise in pharma launches and branding.

He has a strong belief in hands-on learning, arguing that experience is the best teacher for marketing research, much like learning to ride a bike. He champions a teaching philosophy centered on moving concepts into real-world practice for his students.

Unique fact: Adam developed an innovative course for the Rutgers Pharma MBA Program where students move a drug from Phase 3 to a successful commercial launch.

Personality Overview

Imaginative

Big Picture Person

Informal

They are always positive and upbeat, so take their promises with a pinch of salt.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Pharma Product Launches
He has over 20 years of experience and developed a Rutgers MBA course simulating a drug's journey from Phase 3 clinical trials to commercial launch.
Experiential Learning
Believes strongly that real-world, hands-on projects are the best way for students to learn, a philosophy he applies at Seton Hall's Market Research Center.
Marketing Research
As Director of Seton Hall's Market Research Center and President of a consulting firm, he has deep expertise in custom market research for the pharma industry.

Media Appearances

Seton Hall University Market Research Center Partnering with Businesses. Featured in NJBiz Magazine

See Now

Work History

1-2010
Marketing Professor & Director of Market Research Center at Seton Hall University
President at Warner & Associates - Pharma Market Research & Consulting
Adjunct Professor - Pharma MBA Program at Rutgers University
1-2005 - 12-2009
Director of Consulting Services at Kantar Health
Account Executive at TNS

Education

MBA from University of North Carolina at Greensboro

More Information

Social Presence :

Prographics :

Exp : 20 Location : Belle Mead, New Jersey, United States Job Level : Mid-senior Designation : Marketing Professor & Director of Market Research Center at Seton Hall University
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Adam

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Adam take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Adam

Personality Compatibility


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