Aditi Maharaj

Go-getter
DISC Type : d

Global Product Marketing Leader – CT Radiology & Ultrasound at GE HealthCare

United Kingdom

Overview

Aditi Maharaj is a Global Product Marketing Manager at GE HealthCare with over 12 years of experience in the pharmaceuticals and medical devices sector. An expert in value proposition and omni-channel marketing, she holds a Masters in Business Leadership from the University of South Africa.

She frequently attends industry events to connect with thought leaders and stay current on the latest trends and innovations in medical technology.

Aditi was recognized with GE HealthCare’s top talent rating for three consecutive years.

Personality Overview

Fast-Paced

Challenger

Vision Oriented

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Medical Imaging Tech
Her career at GE HealthCare has focused on managing global marketing strategies for diverse portfolios in CT, Radiology, Ultrasound, and X-ray.
Global Marketing Strategy
She has a proven track record of developing and executing global strategies that have delivered revenues of nearly $1 billion and driven double-digit product growth.
Customer-Centric Insights
Actively engages in fieldwork to gain direct customer insights, which she considers to be "golden" for shaping strategy.

Media Appearances

Aditi has no verified media appearances

Work History

1-2022
Global Product Marketing Leader – CT Radiology & Ultrasound at GE HealthCare
4-2020 - 1-2022
Global Marketing Manager- Neurology at GE HealthCare
10-2018 - 4-2020
Global Product Marketing Manager - Contrast Media at GE HealthCare
9-2017 - 2-2018
Contract Marketing Professional at GSK
8-2015 - 6-2016
Product Marketing Manager at GSK

Education

2007 - 2009
Masters in Business Leadership (MBL) from University of South Africa (UNISA)
Education details unavailable from UNISA- School of Business Leadership (MBL)

More Information

Social Presence :

Prographics :

Exp : 19 Location : United Kingdom Job Level : Mid-senior Designation : Global Product Marketing Leader – CT Radiology & Ultrasound at GE HealthCare
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Insights For Selling To Aditi

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aditi is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Aditi

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Aditi move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Aditi take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Aditi

Personality Compatibility


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