Adrian Churchman

Commander
DISC Type : D

Senior Director: Global Sales at bit.bio

United Kingdom

Overview

Adrian Churchman serves as the Senior Director of Global Sales at bit. bio, where he applies his scientific background, including a PhD from the University of Hertfordshire, to lead commercial teams. He focuses on translational biology to advance how human diseases are investigated. Colleagues describe him as an "enthusiastic hard worker".

He is passionate about growing organizations and building a strong, collaborative community within the translational science field. His career is driven by a desire to partner with companies that are making significant breakthroughs and changing how research is conducted, reflecting a deep personal commitment to scientific advancement.

During his PhD, Adrian was the CEO of a fictional start-up for the Biotechnology YES 2010 competition, where his team achieved a finalist position.

Personality Overview

Candid & Clear

Strong-Willed

Impact-Driven

They respond better to strong and respectful interactions.  They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product.

Topics They Care About

Human Disease Models
His current role at bit. bio and his personal introduction highlight a passion for utilizing unique cellular models to revolutionize disease research.
Commercial Leadership
He has a proven history of leading and expanding global sales teams and business units at companies including bit. bio, Sengenics, and Cell Signaling Technology.
iPSC Applications
His recent professional focus involves promoting the use of iPSC-derived cells in automation, neuroscience, and to accelerate drug discovery research.

Media Appearances

Adrian has no verified media appearances

Work History

10-2025
Senior Director: Global Sales at bit.bio
1-2025 - 10-2025
Senior Regional Sales Manager: UK & Ireland at Standard BioTools
5-2024 - 1-2025
Director: Europe & Americas at Sengenics
10-2021 - 5-2024
Head of EU & UK at Sengenics
4-2021 - 9-2021
Sales Manager - Biopharma/Biotech (UK, SE & DAT) at Cell Signaling Technology (CST)

Education

2002 - 2005
PhD from University of Hertfordshire
1998 - 2002
BSc (Hons) Molecular Biology: from University of Hertfordshire

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Kingdom Job Level : Senior Designation : Senior Director: Global Sales at bit.bio
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Insights For Selling To Adrian

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adrian is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Adrian

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Adrian move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Adrian take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Adrian

Personality Compatibility


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