Adrian Fowler

Observer
DISC Type : ci

Managing Director at MIDFIX

Nottingham, England, United Kingdom

Overview

Adrian Fowler is the Managing Director at MIDFIX, a supplier for mechanical and electrical engineering contractors. His entire career has been with the company, where he has risen through the ranks from Assistant Warehouse Manager and Sales Representative. He holds a BTEC in Business from Central College Nottingham.

Adrian is committed to community development and corporate social responsibility. He volunteers as the Human Resources Director for a group of schools, working to support local young talent. He has also led company-wide charity initiatives to support local causes, such as fundraising for the homeless.

He has led MIDFIX through recent strategic growth, including the acquisition of London-based Hobby Homes in early 2025 to expand the companys capabilities and geographic presence.

Personality Overview

Curious

Example Seeker

Value Driven

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

M&E Contractor Supply
As Managing Director of MIDFIX, his focus is on supplying and creating solutions for contractors in the mechanical and electrical engineering industries.
Corporate Growth
He recently led the acquisition of Hobby Homes to expand MIDFIX's market presence, reinforcing his commitment to strategic business growth and advancing the industry.
Community Engagement
Voluntarily serves as an HR Director for a group of schools, demonstrating a personal commitment to developing local youth and supporting the community.

Media Appearances

Adrian has no verified media appearances

Work History

1-2011
Managing Director at MIDFIX
7-2004 - 8-2010
Sales Representative at MIDFIX
9-2000 - 6-2004
Assistant Warehouse Manager at MIDFIX

Education

1998 - 2000
BTEC Business from Central College Nottingham
1988 - 1994
Education details unavailable from Round Hill Primary School

More Information

Social Presence :

Prographics :

Exp : 24 Location : Nottingham, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at MIDFIX
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Insights For Selling To Adrian

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adrian is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Adrian

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Adrian move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Adrian take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Adrian

Personality Compatibility


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