Adrian Luna

Trailblazer
DISC Type : DI

SVP of Growth at Webscale Networks

San Antonio, Texas, United States

Overview

Adrian Luna is the SVP of Growth at Webscale, bringing over 20 years of experience in tech GTM leadership. Described by colleagues as approachable, dedicated, and entrepreneurial, he specializes in cloud technology and strategic alliances. He attended Western Michigan Universitys Haworth College of Business.


He has a track record of securing hundreds of partnerships representing over $50M in total contract value.

Personality Overview

Achievement-Oriented

Friendly But Fast

Values Relationships

They respond better to a combination of speed and relationship.  They are more likely to be open to unproven but exciting technologies. They will bat for you if they come to believe in you.

Topics They Care About

Strategic Alliances
His career focuses on building GTM models and co-selling initiatives through partnerships with cloud providers, digital agencies, and technology partners.
eCommerce Infrastructure
He actively promotes how elastic cloud infrastructure helps online businesses scale by matching performance to real-time demand, a core value proposition of Webscale.
Regulated Commerce
Actively engages in the cannabis industry, attending conferences like MJBizCon to connect with retailers and demonstrate how technology can help their businesses grow.

Media Appearances

Adrian has no verified media appearances

Work History

5-2025
SVP of Growth at Webscale Networks
3-2023 - 5-2025
Head of Growth and Business Development at Webscale Networks
1-2020 - 3-2023
Sr Director, Business Development and Partnerships at Webscale Networks
6-2023 - 4-2025
Head of Product Marketing and Growth at Cloudzilla.ai
7-2019 - 1-2020
Director Of Business Development & Partnerships at Nexcess, a Liquid Web Brand

Education

Adrian has no verified education history

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Antonio, Texas, United States Job Level : Leadership Designation : SVP of Growth at Webscale Networks
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Insights For Selling To Adrian

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too
  • Help them visualize the impact of their decision

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adrian is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Adrian

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Adrian move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Adrian take some risk or not?

  • They can take risks if necessary.

You And Adrian

Personality Compatibility


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