Adrian Van Meerbeeck in

Adrian Van Meerbeeck

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RVP LATAM, Business Value Services at Salesforce
📍 New York, New York, United States

Adrian leads the North America Strategic Accounts Advisory team at Celonis, focusing on SaaS sales strategy and complex, large-scale deal execution. With over 25 years of global experience and an MBA from MIT Sloan, he is frequently described by colleagues as a dedicated leader, coach, and mentor.

Adrian maintains a strong professional interest in the application of technology and data to business, holding advanced certifications in Data Science, Machine Learning, and Fintech. His international experience is extensive, with significant time spent working in LATAM and North America, complemented by education in Belgium and Japan.

He possesses a unique combination of high-level sales leadership and deep technical expertise in data science and machine learning.

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Experience
28 Years
Current Role
RVP LATAM, Business Value Services
Location
New York, New York, United States
Personality Overview

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Priorities

Topics Adrian cares about

Large Deal Execution
His current role at Celonis is centered on the strategy, negotiation, and execution of the largest and most complex SaaS deals in North America.
SaaS GTM Strategy
He provides strategic advice on go-to-market approaches and leads a team focused on defining account and territory strategies for hyper-growth.
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Career

Work history

8-2025
RVP LATAM, Business Value Services
Salesforce
4-2024 - 7-2025
Senior Director, Business Value Services
Salesforce
9-2023 - 4-2024
Head of Strategic Advisory USA & Canada
OneTrust
10-2022 - 8-2023
Vice President, Strategic Accounts Advisory, North America
Celonis
9-2020 - 10-2022
Strategic Account Advisor | Business Value
Celonis
In the press

Media appearances

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Education
2001 - 2003
Master of Business Administration (MBA)
MIT Sloan School of Management
1993
Licence en Sciences Appliquées
Université catholique de Louvain
Certification
Osaka University of Foreign Studies
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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