Adriana Cardenas

Commander
DISC Type : D

Associate Director, Project Management at WPP Media

New York, New York, United States

Overview

Adriana is an Associate Director specializing in executing digital media campaigns for major clients like Novo Nordisk and IBM. With a Masters degree and certifications in AI, she manages complex projects from concept to completion. Colleagues describe her as a proactive, personable, and collaborative team player who excels at orchestrating team strengths.

Adriana is passionate about community engagement and is highly active within her alumni network. She recently served as Co-Chair for the St. Johns University Hispanic and Latino/a Alumni Chapter, focusing on creating networking opportunities and fostering a sense of belonging for both current students and graduates.

She was awarded a Law School MLS Scholarship and will be pursuing her Master of Legal Studies from 2025-2027.

Personality Overview

Risk-Taker

Very Quick

Candid & Clear

They put a lot of effort into ensuring personal success.  They do not care very much about building rapport or relationships. They respond well to strong and respectful communication.

Topics They Care About

Pharmaceutical Marketing
Her current role is dedicated to client Novo Nordisk and she has shared content regarding GLP-1 treatments, showing a clear focus on the pharmaceutical industry.
AI in Advertising
Holding certifications in "AI in Action" and "Generative AI, " she is actively engaged with the application of new AI tools within the marketing and advertising space.
Alumni Engagement
As a former Co-Chair for the St. John's Hispanic & Latino/a Alumni Association, she has demonstrated a commitment to building and leading alumni communities.

Media Appearances

Adriana has no verified media appearances

Work History

3-2024
Associate Director, Project Management at WPP Media
6-2022 - 2-2024
Associate Director, Media Operations at WPP Media
4-2021 - 6-2022
Manager, Media Operations at WPP Media
10-2017 - 8-2021
Manager, Direct Investment at WPP Media
4-2017 - 9-2017
Contractor | Digital Media Supervisor, Direct Investment at MediaCom

Education

Bachelor of Science from St. John's University
Master of Arts from New York Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 33 Location : New York, New York, United States Job Level : Mid-senior Designation : Associate Director, Project Management at WPP Media
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Insights For Selling To Adriana

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adriana is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Adriana

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Adriana move?

  • If convinced, they can reach decisions quite fast.
  • Can Adriana take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Adriana

Personality Compatibility


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