Adriana Martínez Parra

Directora at Interprotección

📍 Atizapán de Zaragoza, México, Mexico

Adriana Martínez Parra es una experimentada Directora en Interprotección, liderando una unidad de negocio. Posee una sólida trayectoria en la gestión de grandes riesgos y el diseño de productos de seguros, obtenida en roles anteriores. Es Licenciada en Administración de Empresas por la Universidad Nacional Autónoma de México.

Adriana es una voz activa en la industria, participando como panelista en eventos clave como la "Semana del Seguro", donde ha discutido sobre los retos del talento en el sector.

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Experience

23 Years

Current Role

Directora

Location

Atizapán de Zaragoza, México, Mexico

Personality Overview

How Adriana shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Adriana cares about

Gestión de Riesgos

Dirige una unidad de negocio en Interprotección y previamente fue Subdirectora de Grandes Riesgos, manejando pólizas de daños, gastos médicos y vida.

Talento en Seguros

Participó como panelista en la "Semana del Seguro 2023", donde abordó los desafíos para atraer y retener talento en la industria aseguradora.

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Career

Work history

1-2009

Directora

Interprotección

9-2001 - 6-2008

Subdirectora de Grandes Riesgos

Lockton Companies

In the press

Media appearances

No media yetWe could not find public media appearances for this person.

Education

1992 - 1996

Licenciada en Administración de Empresas (mención honorífica)

Universidad Nacional Autónoma de México

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

Be firm in your communication and stay in control

DON'T

Don't use phrases like 'do not worry', 'i promise' etc.

Ask them which other stakeholders would be important for this purchase decision

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When cold calling

Pattern Interrupt: Speaking in a slightly hesitant manner, and seeking their permission at the start through a negation can get you a chance.

Pace: Speak slightly fast, especially if you tend to be calm and confident. Sound like a ‘knows their domain’ person.

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When writing an email

Subject: Precise

Length of mail: Medium

Salutation: Yes (Something formal). Greeting: Yes (Say something formal/usual). Tone of words: Objective, informational. Bullet points: Recommended. Closing line: Logically summarize/ask. Complimentary close: Formal. Overall messaging: Focused on removing doubts

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Negotiating and closing

The secret to closing Adriana fast: Low-risk, adoption by others are very important to them, followed by confidence in ROI.

How fast will Adriana move? They do not like to rush and therefore can be quite slow in their decision-making.

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