Adrien Nicey

Evaluator
DISC Type : cds

Marketing Manager at Bonnes Manières

Lyon, Auvergne-Rhône-Alpes, France

Overview

Adrien Nicey is the Head of Marketing at Bonnes Manières and a freelance B2B marketing consultant specializing in outbound campaigns for SMEs. With experience supporting over 80 companies, he focuses on strategy over automation. Colleagues and clients describe him as responsive, proactive, and an excellent copywriter.



As a fun part of his client acquisition strategy, Adrien sometimes sends cookies to prospects.

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

B2B Outbound Strategy
He implements outbound campaigns (cold emailing, LinkedIn) for B2B clients, emphasizing strategy over short-term hacks to generate business opportunities.
Strategic Targeting
Believes that proper targeting and segmentation are the foundation of any successful prospecting campaign, considering it more important than copywriting or the sales channel.
AI in Marketing
He strongly advocates for integrating AI into outbound marketing processes, viewing it as essential for modern professional practice.

Media Appearances

Adrien has no verified media appearances

Work History

1-2022
Marketing Manager at Bonnes Manières
10-2019 - 9-2021
Intervenant at ISCOM Lyon
8-2019
Marketing B2B at
7-2019 - 6-2020
Intervenant at EFAP - École des nouveaux métiers de la communication
9-2018 - 6-2020
Intervenant Marketing at IUT Lyon 1

Education

2006 - 2008
Master 2 from IAE Dijon

More Information

Social Presence :

Prographics :

Exp : 17 Location : Lyon, Auvergne-Rhône-Alpes, France Job Level : Middle Designation : Marketing Manager at Bonnes Manières
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Insights For Selling To Adrien

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adrien is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Adrien

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Adrien move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Adrien take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Adrien

Personality Compatibility


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