Aela Abalos in

Aela Abalos

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Global Brand Director at Unilever
📍 London, England, United Kingdom

Aela Abalos is a Global Brand Director at Unilever with over 15 years of experience at leading companies like Procter & Gamble. An award-winning marketer and a 2021 US Scholar of The Marketing Academy, she specializes in building purpose-led global brands in the beauty and personal care sectors. She is a graduate of Ateneo de Manila University.

Beyond her corporate career, Aela is a creative entrepreneur and writer. She co-founded a coffee-alternative brand in the Philippines and is a published author. She is passionate about crafting experiences and products that serve and represent underserved communities, blending her business acumen with her creative pursuits.

Unique fact: Aela is a published author of a book of poetry titled "Sa Kabila ng Ritmo (Beyond Rhymes)".

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Experience
19 Years
Current Role
Global Brand Director
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Decision Approach
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Priorities

Topics Aela cares about

Purpose-Led Branding
Her work on Dove's social mission campaigns and her stated goal of serving underserved communities highlights her focus on brands with a clear purpose.
Cultural Diversity
She has led initiatives like the Dove Amplified Textures range for Black consumers and has delivered talks on the importance of cultural diversity in brand engagement.
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Career

Work history

8-2023
Global Brand Director
Unilever
10-2022 - 9-2023
Head of Content & Communities
Unilever
12-2021 - 12-2022
Head of Influencer Marketing & PR
Unilever
11-2018 - 2-2022
Senior Engagement Manager
Unilever
11-2018 - 2-2022
Global Digital & PR Lead
Unilever
In the press

Media appearances

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Education
2003 - 2007
Bachelor of Science
Ateneo de Manila University
10-2021
Scholar
The Marketing Academy
8-2021 - 8-2021
LEVEL 3: Elite
Econsultancy
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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