Agnieszka Zarzycka

Critic
DISC Type : C

Group Account Director at McCann Erickson Polska

Warsaw, Mazowieckie, Poland

Overview

Agnieszka is a seasoned advertising and marketing leader with over 17 years of experience, transitioning from a Group Account Director at McCann Erickson to the technology sector. She has managed major accounts for top brands and now focuses on business applications. People who have worked with her describe her as professional, experienced, and a trustworthy partner.

Based on her interests, Agnieszka appears to follow current events, keeping up-to-date with global news sources like the BBC. Her professional activities indicate a keen focus on emerging market trends and future-forward thinking.

Unique fact: Agnieszka spearheaded the creation of a CEE Hub dedicated to food advertising for a leading global FMCG company.

Personality Overview

Precise

Objective Thinker

Critic

They are quite likely to negotiate on pricing or other key terms.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Brand Building
Her experience includes brand building through launches and repositioning for major international clients like L'Oreal and MasterCard.
FMCG Marketing
She has extensive experience in the FMCG sector, highlighted by her leadership in creating a specialized CEE food advertising hub for a top company.
Business Applications
Her recent career has shifted into the tech sector, holding leadership roles focused on corporate business applications for the CEE region.

Media Appearances

Agnieszka has no verified media appearances

Work History

1-1995 - 1-2013
Group Account Director at McCann Erickson Polska

Education

Education details unavailable from Szkoła Wyższa Psychologii Społecznej w Warszawie

More Information

Social Presence :

Prographics :

Exp : 18 Location : Warsaw, Mazowieckie, Poland Job Level : N/A Designation : Group Account Director at McCann Erickson Polska
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Insights For Selling To Agnieszka

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Agnieszka is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Agnieszka

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Agnieszka move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Agnieszka take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Agnieszka

Personality Compatibility


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