Ahtesham Sadiq

Inquirer
DISC Type : cd

Founder & CEO at RDX Sports

Bury, England, United Kingdom

Overview

Ahtesham Sadiq is the Founder and CEO of RDX Sports, a global combat sports and fitness equipment brand he established in the UK in 1999. He bootstrapped the company from a small, garage-sized operation into a leading international brand that serves millions of customers in over 100 countries, positioning it as a high-quality, accessible alternative to established competitors.

Outside of his corporate leadership, Ahtesham is deeply passionate about the world of combat sports. He is an avid follower of MMA and kickboxing, expressing a keen interest in the focus, discipline, and human element of fighting, particularly the raw energy behind the scenes before a match begins.

Unique fact: He built his company from the ground up without external investment, growing it into a globally recognized brand trusted by millions of athletes.

Personality Overview

Demanding

Upfront

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Combat Sports Industry
Founded RDX Sports to serve fighters and has recently formed a major partnership with BRAVE Combat Federation, a global MMA organization.
Entrepreneurial Mindset
Frequently posts about the entrepreneurial journey, emphasizing that hurdles define the path and that creating impact is more important than chasing exits.
Sustainable Growth
Believes in building systems and processes to sustain growth, referencing the gap between strategy and delivery in many organizations.

Media Appearances

Ahtesham has no verified media appearances

Work History

2-2000
Founder & CEO at RDX Sports

Education

Ahtesham has no verified education history

More Information

Social Presence :

Prographics :

Exp : 25 Location : Bury, England, United Kingdom Job Level : Leadership Designation : Founder & CEO at RDX Sports
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Insights For Selling To Ahtesham

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ahtesham is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Ahtesham

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ahtesham move?

  • Their decision making speed is somewhere in the middle.
  • Can Ahtesham take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Ahtesham

Personality Compatibility


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