Aidan Boswell

Evaluator
DISC Type : csd

Senior Manager, Global Brand Marketing - EA SPORTS FC at Electronic Arts (EA)

Canada

Overview

Aidan has no verified overview

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Aidan has no verified topics they care about

Media Appearances

Aidan has no verified media appearances

Work History

12-2023
Senior Manager, Global Brand Marketing - EA SPORTS FC at Electronic Arts (EA)
3-2021 - 12-2023
Global Campaign Lead - EA SPORTS FIFA at Electronic Arts (EA)
6-2020 - 3-2021
Global Brand Manager - EA SPORTS FIFA at Electronic Arts (EA)
5-2017 - 3-2018
Senior Account Executive at Goosebump Ltd
6-2015 - 5-2017
Account Executive at Goosebump Ltd

Education

2011 - 2015
Bachelor’s Degree from Technological University Dublin
2013 - 2014
International Marketing from Katholieke Hogeschool Leuven

More Information

Social Presence :

Prographics :

Exp : 8 Location : Canada Job Level : Middle Designation : Senior Manager, Global Brand Marketing - EA SPORTS FC at Electronic Arts (EA)
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Insights For Selling To Aidan

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aidan is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Aidan

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Aidan move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Aidan take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Aidan

Personality Compatibility


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