Aimee Ritell in

Aimee Ritell

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Founder & CEO at Intwinely
📍 New York City Metropolitan Area, United States

Aimee Ritell is the Founder and CEO of Intwinely, focusing on transforming customer experiences for small to medium-sized businesses through operational excellence. With over 25 years of experience, she translates complex customer needs into actionable growth strategies. People who have worked with her describe her as genuine, open, and approachable, with needed expertise.

Outside of her professional endeavors, Aimee is a parent who is making a concerted effort to explore new hobbies. She has a stated passion for cooking as a "Recipe Lover" and is actively involved in her community, participating in networking events and supporting local organizations and causes like the Alzheimers Association.

She uniquely describes her professional talent as being a "Chaos Firefighter, " adept at resolving stubborn workflow issues for companies.

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Experience
26 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
New York City Metropolitan Area, United States
Personality Overview

How Aimee shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Aimee cares about

Customer Experience
Her company, Intwinely, was founded to revolutionize how businesses understand customer needs, aiming to make exceptional experiences the norm.
Operational Efficiency
She acts as a fractional COO and "Chaos Firefighter, " specializing in diagnosing and resolving workflow issues to enhance business productivity and save resources.
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Career

Work history

10-2022
Founder & CEO
Intwinely
8-2024
Consultant
Crothers Consulting
11-2018
Consultant
Sharon Singer Consulting
7-2021 - 9-2022
Director of Product - Customer Journey
Angi (an IAC company)
11-2018 - 6-2021
Director of Product - Innovation & Optimization
Ask Applications (an IAC company)
In the press

Media appearances

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Education
BS
Ithaca College
2018 - 2018
Customer Journey Mapping
General Assembly
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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