Aisling Larkin

Questioner
DISC Type : c

Director at ALARK Consultancy

United Kingdom

Overview

Aisling is a marketing leader and the Director at ALARK Consultancy, specializing in digital transformation and marketing technology. With deep expertise in CRM, loyalty, and marketing automation, she holds prestigious Oracle Eloqua Master and Luminary certifications. Colleagues have described her as "extremely reliable. "

Beyond her marketing career, Aisling has a background in the performing arts, having undertaken classical voice training at The Royal Irish Academy. She maintains a keen interest in the evolution of her field, demonstrated by her attendance at industry events like those hosted by Forrester.

Unique fact: Aisling has formal training in classical voice from the prestigious Royal Irish Academy.

Personality Overview

Systematic

Value Seeker

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Marketing Technology
Her entire career is focused on leveraging MarTech for business growth, with specific, certified expertise in platforms like Oracle Eloqua.
Digital Transformation
A core theme in her professional headline and experience, she helps clients mature their marketing technology stacks and drive customer success.
Data-Driven Storytelling
[Predicted] She has a stated passion for leveraging data and insights to create innovative marketing strategies and tell compelling stories.

Media Appearances

Aisling has no verified media appearances

Work History

11-2023
Director at ALARK Consultancy
7-2022 - 11-2023
Consulting Lead at WoolfHodson Ltd
11-2021 - 7-2022
Senior Marketing Optimisation Lead at OVO
10-2017 - 11-2021
Senior Marketing Consultant at Engagement Factory
9-2016 - 10-2017
Marketing Automation Campaign Manager - World Travel Market & International Jewellery London at Reed Exhibitions

Education

2005 - 2009
BSC Honours from Technological University Dublin
2004 - 2007
Classical Voice Training from The Royal Irish Academy

More Information

Social Presence :

Prographics :

Exp : 19 Location : United Kingdom Job Level : Mid-senior Designation : Director at ALARK Consultancy
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Insights For Selling To Aisling

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aisling is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Aisling

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Aisling move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Aisling take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Aisling

Personality Compatibility


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