Jenifer Atherton

Pioneer
DISC Type : isd

Customer Journey Manager at Dogs Trust

United Kingdom

Overview

Jenifer Atherton is a customer journey and engagement specialist with extensive experience in the charity sector. She focuses on supporter experience, fundraising, and data-driven strategy. A University of Surrey graduate, she has a proven track record of managing cross-functional relationships to deliver meaningful engagement.

Her career has been dedicated to working with non-profit organizations, holding roles at Dogs Trust, Mind, The National Autistic Society, and Battersea Dogs & Cats Home, consistently focusing on improving supporter loyalty and retention.

She was a featured speaker at a Chartered Institute of Fundraising conference, sharing her expertise on driving supporter engagement and loyalty.

Personality Overview

Friendly But Fast

Driven But Considerate

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Supporter Engagement
A core skill throughout her career at Mind and other charities, focusing on improving supporter satisfaction, loyalty, and retention through data-driven initiatives and strategic communications.
Customer Journey Mapping
Her current role as Customer Journey Manager at Dogs Trust and specialist headline indicates a primary focus on designing and managing supporter experiences from start to finish.
Animal Welfare
Has worked for multiple animal-focused charities, including her current role at Dogs Trust and a previous position at Battersea Dogs & Cats Home.

Media Appearances

Jenifer has no verified media appearances

Work History

12-2025
Customer Journey Manager at Dogs Trust
2-2020 - 12-2025
Senior Supporter Engagement Officer at Mind
7-2018 - 2-2020
Direct Marketing Executive at The National Autistic Society
4-2017 - 7-2018
Direct Marketing Executive at Battersea Dogs & Cats Home
4-2016 - 10-2017
Fundraising Officer and Marketing Assistant at British Youth Music Theatre

Education

9-2011 - 7-2015
Bachelor's degree from University of Surrey
9-2009 - 7-2011
A Levels from Colchester Sixth Form College

More Information

Social Presence :

Prographics :

Exp : 10 Location : United Kingdom Job Level : Middle Designation : Customer Journey Manager at Dogs Trust
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Insights For Selling To Jenifer

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jenifer is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Jenifer

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Jenifer move?

  • They are generally fast movers and can take quick decisions
  • Can Jenifer take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Jenifer

Personality Compatibility


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