AJ Purpura, MBA

Examiner
DISC Type : cs

Vice President, Ecommerce & Commercial Marketing at Spindrift Beverage Co, Inc.

Boston, Massachusetts, United States

Overview

AJ has no verified overview

Personality Overview

Late Adopter

Tough To Convince

Overcautious

They do not like taking risks at all and go for proven options in the end.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

AJ has no verified topics they care about

Media Appearances

AJ has no verified media appearances

Work History

10-2025
Vice President, Ecommerce & Commercial Marketing at Spindrift Beverage Co, Inc.
4-2024 - 10-2025
Vice President, Ecommerce at Spindrift Beverage Co, Inc.
1-2022 - 4-2024
Vice President, Digital Commerce at Implus
1-2020 - 1-2022
Sales Director, Wholesale E-Commerce at Reebok
11-2015 - 1-2020
Senior Key Account Manager - Amazon.com at Reebok

Education

2006 - 2009
BSBA from Bryant University
7-2019 - 12-2021
Master of Business Administration - MBA from Bryant University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Boston, Massachusetts, United States Job Level : Senior Designation : Vice President, Ecommerce & Commercial Marketing at Spindrift Beverage Co, Inc.
URL has been copied!

Insights For Selling To AJ

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with AJ is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from AJ

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will AJ move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can AJ take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And AJ

Personality Compatibility


Other Spindrift Beverage Co, Inc. Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.