AJ Sonnick

Pioneer
DISC Type : DIS

Digital Marketing at Donnelly Mechanical Corporation

New York City Metropolitan Area, United States

Overview

AJ Sonnick is the Founder and CEO of ONE18, a marketing leadership and strategy firm that helps leadership teams make confident growth decisions. Drawing on his education from Hofstra University and experience in digital marketing, he is described by others as having an innovative and strategic vision.

He is passionate about continuous learning within his field, recently traveling to Austin for the "Vistara: AI for Agencies" conference to network with other leaders and develop real-world tools and takeaways for his clients and business.

He strongly believes that you cannot understand a business just by looking at a website; you have to meet the people and listen to the conversations.

Personality Overview

Decisive But Friendly

Friendly But Fast

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

AI in Marketing
Actively explores the application of AI for marketing agencies, recently attending an industry conference on the subject to gain new insights and tools.
Authentic Social Media
Advocates for founders and small business owners to be the face of their brand on social media, believing people connect with people, not logos.
Foundational SEO
Believes that a strong SEO strategy, focused on optimizing content for human search, is the key to being successful with emerging AI technologies.

Media Appearances

AJ has no verified media appearances

Work History

2018 - 8-2020
Digital Marketing at Donnelly Mechanical Corporation
9-2017 - 10-2017
Sales & Marketing at Orient Home Collection Inc
7-2017 - 1-2019
Sales at Glenna Jean Manufacturing
1-2015 - 3-2016
IT and Marketing at Our Lady of the Snows School
5-2014
Founder and Chief Marketing Officer at ONE18MEDIA

Education

2014 - 2016
Bachelor’s Degree from Pace University
2012 - 2014
Bachelor of Arts (B.A.) in Video/TV with a Concentration in Production & Post Production from Hofstra University

More Information

Social Presence :

Prographics :

Exp : 6 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Digital Marketing at Donnelly Mechanical Corporation
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Insights For Selling To AJ

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with AJ is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from AJ

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will AJ move?

  • They are generally fast movers and can take quick decisions
  • Can AJ take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And AJ

Personality Compatibility


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