Alan Cohen

Inspirer
DISC Type : di

Chief Product Officer & Co-Founder at Centivo

New York, New York, United States

Overview

Alan Cohen is the Chief Product Officer and Co-Founder of Centivo, a health plan focused on employers. With an MBA from Columbia and an MPH from Johns Hopkins, he specializes in product strategy for health benefits, previously leading a major division at Willis Towers Watson.

Outside of his primary role, Alan is a published author focused on demystifying the healthcare industry for consumers. He actively discusses his work on podcasts and at industry events, aiming to educate a wider audience on navigating health plans and benefits effectively.

He wrote the book "The Healthcare Labyrinth" to help employers and employees better understand and navigate the complex US healthcare system.

Personality Overview

Decisive

Fast Adopter

Achievment Oriented

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Healthcare Reform
His entire career, company, and book are dedicated to creating more affordable and accessible employer-sponsored health plans.
Health Plan Innovation
As a co-founder and CPO, he focuses on developing new models for health plans that lower costs and improve the member experience.
Behavioral Science
Serves as a board member for Starling Trust Sciences, a company that applies behavioral science and machine learning to improve business performance and culture.

Media Appearances

Alan has no verified media appearances

Work History

1-2018
Chief Product Officer & Co-Founder at Centivo
9-2016
Board Member at Starling Trust Sciences
9-2018
Board Member at Naesscent
6-2019 - 6-2024
Board Member at ChartSpan Medical Technologies
1-2016 - 10-2017
Head of Product at Willis Towers Watson

Education

6-2020 - 12-2024
Master of Public Health - MPH from Johns Hopkins Bloomberg School of Public Health
2001 - 2003
MBA from Columbia Business School

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York, New York, United States Job Level : Leadership Designation : Chief Product Officer & Co-Founder at Centivo
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Insights For Selling To Alan

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alan is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Alan

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Alan move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Alan take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Alan

Personality Compatibility


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