Sarah Fraser Solano

Trailblazer
DISC Type : ID

President at Fraser Solano Financial Strategy

Amarillo, Texas, United States

Overview

Sarah Fraser Solano is an experienced executive and CPA who is currently the President of Fraser Solano Financial Strategy, providing CFO services to small businesses. A graduate of Oral Roberts University, she was previously CEO of Arium EEG and COO at CauseLabs. People who have worked with her describe her as driven, organized, and a persuasive communicator.

Outside of her financial and executive work, Sarah has a strong interest in neurology and brain health, frequently sharing content related to new research and discussions in the field. She is also a vocal supporter of a neurology-focused podcast hosted by her husband, Gil Solano.

While COO at CauseLabs, the company was named the #1 Adoption-Friendly Workplace in the US among small businesses.

Personality Overview

Persuasive

Achievement-Oriented

Charismatic

They are charming and have the ability to align others behind their decisions.  They will fight for you if they come to believe in you. They like to keep things under control.

Topics They Care About

Small Business Finance
Her current company, Fraser Solano Financial Strategy, is dedicated to providing outsourced CFO services, including forecasting and cash flow management for small businesses.
Neurotechnology
As the founder and former CEO of Arium EEG, a company recently acquired by CortiCare, she has direct experience leading a company in the medical technology space.
Remote Work Culture
As COO of CauseLabs, she championed an award-winning remote environment that achieved a 95% employee retention rate and was recognized by Outside Magazine.

Media Appearances

Sarah has no verified media appearances

Work History

1-2017
President at Fraser Solano Financial Strategy
5-2019 - 7-2024
Chief Executive Officer & Founder at Arium EEG
4-2017 - 7-2019
Consultant at LUTZ ZUBER & ASSOCIATES LLC
1-2011 - 11-2016
Chief Operating Officer at CauseLabs
8-2008 - 8-2010
Financial Reporting Manager at Western Union

Education

2002 - 2006
BS from Oral Roberts University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Amarillo, Texas, United States Job Level : N/A Designation : President at Fraser Solano Financial Strategy
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Display high self-confidence and expect them to have a strong personality.
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Sarah

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Sarah take some risk or not?

  • They can take risks if necessary.

You And Sarah

Personality Compatibility


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