Alan Jones

Trailblazer
DISC Type : DI

Part Time / Portfolio / Fractional Marketing Director at The Marketing Centre

St Albans, England, United Kingdom

Overview

Alan Jones is a marketing director with extensive experience in the retail and entertainment sectors for major companies like Sega and Kingfisher. He currently provides strategic marketing advice to SMEs as a Fractional Marketing Director at The Marketing Centre and is the owner of Priferential Group, a developer of licensed gaming accessories.

Based on his professional focus, Alan is passionate about helping ambitious business owners achieve scalable growth through effective marketing leadership. He emphasizes building brand value, improving customer retention, and turning strategic ambitions into measurable results for small and medium-sized enterprises.

Alans company, Priferential Group, is a worldwide licensee for Microsoft Xbox, developing feature-rich gaming accessories.

Personality Overview

Informal

Assertive

Achievement-Oriented

They will fight for you if they come to believe in you.  They are not against taking risks and can make tough decisions when required.
 They are more likely to accept new and exciting technologies.

Topics They Care About

Marketing for SMEs
His recent work and shared content focus on providing fractional marketing leadership to help SMEs achieve scalable growth and overcome common marketing challenges.
Building Brand Value
He actively shares content on how strategic marketing can build a brand's value, making a business more attractive for a future exit.
Customer Loyalty
Promotes the use of frameworks like a 'Customer Loyalty Index' to help businesses understand and improve their customer journey and retention.

Media Appearances

Alan Jones - The Marketing Centre. Featured in The Marketing Centre (company website)

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Alan Jones - Part Time / Portfolio / Fractional Marketing Director at The Marketing Centre. Featured in TheOrg.com

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Work History

3-2019
Part Time / Portfolio / Fractional Marketing Director at The Marketing Centre
12-2014
Director / Owner at Priferential Group Ltd
1-2012 - 11-2014
General Manager at Goodbetterbest
3-2005 - 8-2011
General Manager, Research & Strategy at Majid Al Futtaim
3-2002 - 3-2005
Head of Marketing at Lend Lease Europe

Education

1989 - 1990
Post-Graduate Diploma from Northumbria University
1986 - 1989
Bachelor of Arts - BA from University of Hull

More Information

Social Presence :

Prographics :

Exp : 23 Location : St Albans, England, United Kingdom Job Level : Mid-senior Designation : Part Time / Portfolio / Fractional Marketing Director at The Marketing Centre
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Insights For Selling To Alan

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Give them control of the sales process
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alan is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Alan

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Alan move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Alan take some risk or not?

  • If necessary, they will be ready to take risks.

You And Alan

Personality Compatibility


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